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Alaska Airlines #MostWestCoast Campaign
I partnered with Alaska Airlines to give away a suitcase with my custom lettering along with two roundtrip ticket vouchers to Hawaii from anywhere in the U.S. that Alaska Airlines flies.
The giveaway was deemed a success with over 90,000 impressions (a reach of over 51,000, over 7,700 likes, and about 7,500 comments). Alaska Airlines liked the design of the suitcase so much that they purchased additional rights to the image and included it on their in-flight seat-back card.
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