Client Project

Publix

Publix approached me requesting a stop motion video in various aspect ratios to help announce a promotion that they'd soon be running.

I created custom lettering designs for the words "win up to $5k", and brought them to life in tactile form. The challenge of creating this particular video was that each of the three layouts needed both a transition in and a transition out. To accomplish this, I essentially created each piece of lettering twice, once to animate the transition in, and once to animate the transition out.

See a 16x9 aspect ratio below as well as a still with all three scenes, and some behind the scenes images.