So Mighty

Amazon Prime Video + Xfinity

Goodby Silverstein & Partners came to us to produce and execute their concepts that promoted three new Amazon Prime Video shows (Jack Ryan, The Marvelous Mrs. Maisel, and Homecoming) and the new Xfinity voice-activated remote. We were tasked with creating three scenes that felt similar to particular scenes in each of the shows and also in creating animating, size-shifting letters using materials we hadn't used before. An exciting challenge!

We created the "metal" Jack Ryan letters using a foam cutter, high density foam, and a lot of metallic paint. For Mrs. Maisel, we mimicked lighting from a 1950s NYC club, complete with freshly cooked meatloaf, and pink taffeta letters.

We provided prop sourcing and styling, fabrication, lighting, animating, editing, and retouching.