Blue Diamond

TBWA\Chiat\Day LA hired me to produce a digital and social campaign for Blue Diamond yogurts, almond milks, and creamer based on their concept.

 

I sourced and directed the talent for the strawberry video, did the food and prop styling, animating, lighting, and shooting. During the shoots, we worked in tandem with the agency and client to do reviews and revisions in real time. We created four separate flavor videos and a combination video of three flavors. We also created key campaign visual stills for the caramel creamer, Unsweetened Vanilla almond milk, chocolate almond drink, and banana almond drink.

 

The agency provided us with animatics, audio, and the typographic overlays for the videos and stills. 

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