Kroger

360i, a Dentsu Creative agency in NYC, asked me to create a series of custom food lettering layouts and stop motion videos for Kroger's Plantitudes promotion, highlighting Kroger's commitment to fresh produce. These stop motion videos and stills feature multiple parts of each fruit: whole, sliced, juice, peel, etc.

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In my studio, we shot five individual flavor designs practically, then retouched and edited them to create multiple aspect ratios for each.

 

We provided prop sourcing, prop styling, storyboards, custom lettering design, food prep and food styling, food lettering layout, lighting, stop motion animating, post production editing including retouching, and color correction.

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Scroll down for more of the videos, stills, and behind-the-scenes content.

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