Lattini set out to create a plant-based milk that does even better for the environment than others on the market, which led them to the sunflower: a hearty, pollinator-friendly plant that's grown in diverse climates, packed with nutrition, and free from major allergens.
They hired me to create a concept and stop-motion video for their Amazon page and social media to showcase some of these attributes. We came up with an idea that used both paper art and food typography that came together in a magically delicious way.
I provided concepts, storyboards, styling, lighting, shooting, paper crafting, animating, tactile typography, and editing. Below you can see a behind-the-scenes timelapse video as well as images of the shoots.