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Panera had a goal of selling 5 million grain bowls by Thanksgiving 2019, so Twitter's ArtHouse agency brought me on to create three stop motion videos to help them drive awareness of Panera's grain bowls.
They wanted the videos to convey that the warm, grain bowls are fresh, filling, and flavorful and are the perfect combination of good and filling, by showing the individual ingredients coming together to produce a bigger picture.
I delivered three video assets all in the 1x1 aspect ratio and with the videos animated in a way so that they loop when played on repeat.
Below you can see the additional two videos as well as behind the scenes images of the shoots.
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