Publix

I've been able to work with Publix Super Markets several times on various projects.

 

1. I created a series of stop motion videos with food typography to for social and digital use as well as on the point-of-purchase pin pad. ​Using a variety of colorful, fresh, Publix foods available year round, I created animating letters based off a Publix font.​ I provided storyboards, prop styling, food lettering layout, lighting, stop motion animating, post production editing including retouching, color correction, and video editing.​

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2. To help announce a promotion they'd be running, I created custom lettering designs for the words "win up to $5k", and brought them to life in tactile form. The challenge of creating this particular video was that each of the three layouts needed both a transition in and a transition out. To accomplish this, I essentially created each piece of lettering twice, once to animate the transition in, and once to animate the transition out.

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3. I created a few different seasonal gift card designs for Publix and an animated Christmas card for digital use.

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