Second Harvest Heartland

Haberman hired me to create a stop motion video that would increase awareness of food insecurity in Minnesota and compel audiences to give in support of Second Harvest Heartland's mission.

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I created type treatments, mockups, and storyboards, and once those were finalized, I sourced props, did test shots, lighting, styled, animated, shot, and did the retouching and editing. 

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The 30-second video ran on local TV broadcast with a digital version, digital and social ads, website landing pages, and OOH placements. 

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SHH CD: Emily Cohane-Mann

SHH Manager: Corey Siewert

Haberman Team: Julia Brock, Dan Peters, Zach Keenan, Amy Keepper

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Food stylist assistant: Gretchen Jasperson